Insurer allowed to rescind policy after fire

Kenneth and Pamel Krschner insured the Menominee Bar they owned with Great Lakes Mutual Insurance Company.   Apparently they applied for insurance on the bar on a form identifying the premises as their residence when they did not live on-site. Allegedly, their local insurance agent, Daniel Veeser Insurance Agency, was responsible for this misinformation being provided to the insurance company. Regardless, the Court held that Great Lakes could cancel or "rescind" the insurance policy and avoid paying for the fire damage the insureds suffered.  Whether or not the Kirschners read their contract or policy, they are responsible for knowing its contents and stuck with the language in it.